Just finished reading my first ever book on marketing-Growth Hacker Marketing by Ryan Holiday. It makes some interesting points, but here’s the main lesson I learned from it:
Customer feedback is king. In the modern era, Mr. Holiday points out that businesses can get immediate feedback on just about everything. Before launching a campaign, companies with good marketing teams will test headlines, slogans, everything. They aren’t gambling on a possible path to success; they know their pitches will work before they launch them, because every pitch has been tested for its ability to generate interest.
But how does this help us as authors? Holiday gives a possible answer: treat your book like a startup. Don’t simply pick a cover because you like it, go onto forums and ask readers if they like it. Don’t settle on a blurb that you think will work; pitch your book to people and see if the blurb generates genuine interest. Because, like it or not, the novels we write are a product being offered, and if you don’t market it like a product you’re leaning too heavily on chance.
That’s just my opinion. I’d love to hear yours. Have you heard of growth hacking before? Have you had any cool ideas to market your novel? Do you already get feedback on covers and blurbs before you post your novel, or do you prefer to go with what suits you? Leave me a comment down below.